First residents have moved into Deira’s landmark development

The first residents have moved into Deira’s landmark development, which will see as many as 2,200 apartments being built near the historic Creek and Gold Souq areas. All of these units, representing the first phase of Deira Enrichment Project, will be delivered by mid-2022.

Interiors of the Ithra apartments situated in the Phase One of Deira Enrichment Project.

The one-bedroom units start from the mid Dh50,000’s, while the three-bedrooms are in the Dh100,000-Dh115,000 range. Given the quality of the build and the location, there is a premium over prevailing rates in the area. The retail units on the ground floor have not been occupied… so far.

Interiors of the Ithra apartments situated in the Phase One of Deira Enrichment Project.

Swimming pool at the Ithra apartments.

Next to phases 1, 2 and 3 of the project, Deira Enrichment Project features the Waterfront Market and the Gold Souq Extension.

Interiors of the Ithra apartments situated in the Phase One of Deira Enrichment Project.

There is another element that is headed for a completion later this year – the Gold Souq Extension. It will create a new cluster of shops and offices that will be dedicated for use by Dubai’s gold and jewellery trade. This way, it will also free up congestion at the current Gold Souq, where given the nature of its dense built, adding new features has become a near impossible task.

Bringing about a complete newness to one of Dubai's oldest neighbourhoods. The Deira Enrichment Project will give a makeover to a stretch of land from Port Rashid and much of the areas near the Corniche. Image Credit: Gulf News Archive