Photos: New Dubai hotel offers ‘home away from home’

Dubai’s got its fair share of ‘sky villas’ and serviced residences, duplexes and penthouses. Now, it’s getting an ‘aparthotel’, or short for an all-apartment hotel rooms. Or as the developer puts it, a ‘home away from home’.

The first aparthotel has opened in Deira and built by Ithra Dubai, the developer behind the Deira Enrichment Project and Gold Souq extension.

Perfectly juxtaposing the rich past of Dubai with its futuristic present, the modern property is located within the heart of Dubai’s heritage center and boasts panoramic views of the city, allowing guests to celebrate the story of Dubai from its early establishment to its opulent present and future.

The Aparthotel Adagio Dubai Deira will feature 189 furnished apartments, with the ‘studios’ renting from Dh60,000, one-bedroom units from Dh80,000 and two-beds at Dh110,000.

There’s a clear rationale behind the apartment-hotel branding. There is a growing clientele of business visitors to the city wo are coming in for longer stays and who prefer to be put up at hotels rather than at company-leased residential accommodations. This grew into quite a substantial category during the second-quarter of 2020 during the strict lockdown phase.

Now, the operator of the new property believes this concept can be deployed for more purposes. “Dubai has seen a rise in the number of business-tourists who often stay for several weeks if not a few months,” said Robin Solomon, Hotel Manager of Aparthotel Adagio Dubai Deira. Above, the lobby area.

“With the Expo later this year, this number will only increase. Moreover, leisure tourism has also been on the rise owing to a lot of international borders being closed and tourists opting to stay in Dubai for longer durations instead.”

Deira Enrichment Project is being built by Ithra Dubai.

Exteriors of the Ithra apartments situated in the Phase One of Deira Enrichment Project. The Deira Enrichment Project (DEP) has set sights on a complete transformation of one of Dubai's oldest high-density living spaces. Phase 1 of the project is currently on and has created a series of mid-rise apartment buildings that are being leased out. The intention of the master-developer Ithra Dubai is update Deira's waterfront area while retaining its heritage concepts such as the original Gold Souq.

Interiors of the Ithra apartments situated in the Phase One of Deira Enrichment Project.