Photos: BYD's Fang Cheng Bao unveil Super 3 and Bao 8 luxury SUVs, Super 9 concept sports car

BYD Co. doubled-down on its expansion into luxury sport utility vehicles and off-roaders with two new models to take on the likes of Jaguar Land Rover Automotive Plc.

China's biggest automaker unveiled the Super 3 (above) and Bao 8 SUVs at its Shenzhen headquarters Tuesday night in a glitzy live-streamed event.

A BYD Fang Cheng Bao Bao 8. The company didn't specify whether the new SUVs are hybrid or pure electric cars.

In addition to the two new models, the automaker also displayed the Super 9 (above), a conceptual high-performance racing car.

The launch is the first in a slew of unveilings in the lead-up to the Beijing Auto Show, which runs from April 25 to May 4 and this year takes its place as China's premier car show.

While BYD is best known for its range of budget EVs, such as the popular Seagull hatchback "- which sells for 69,800 yuan, or less than $10,000 "- it is also pushing into the high-end luxury segment of the market.

Earlier this year, it debuted its most expensive car, the 1.68 million yuan ($232,120) Yangwang U9 high-performance electric supercar, to rival Ferrari NV and Lamborghini.

BYD already offers one car under the Fang Cheng Bao brand "- the Bao 5, also known as the Leopard 5 "- a plug-in hybrid SUV that starts at 289,800 yuan.

A BYD Co. Fang Cheng Bao Super 9 concept vehicle unveiled during a media event in Shenzhen, China.

A BYD Co. Fang Cheng Bao Super 9 concept vehicle unveiled during a media event in Shenzhen, China, on Tuesday, April 16, 2024. BYD Co. doubled-down on its expansion into luxury sport utility vehicles and off-roaders with two new models to take on the likes of Jaguar Land Rover Automotive Plc.

A BYD Co. Fang Cheng Bao Super 3 sport utility vehicle unveiled during a media event in Shenzhen, China.

A BYD Co. Fang Cheng Bao Bao 8 sport utility vehicle unveiled during a media event in Shenzhen, China.