The company, which is owned by Mahindra Group and headquartered in Munich, Germany, with design studios in Turin, Italy, debuted its first car, the Battista electric hypercar, in 2019. It has not confirmed whether the concept will make it to production. Why it matters: In a world of ubiquitous, appliance-like SUVs, creation of the Pura Vision would give well-heeled consumers a sure way to stand out from the pack.
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