In Pictures: These are some of the world's most valuable brands, and Saudi Aramco has a place

The iPhone still holds sway in extending Apple's dominance of the consumer mindscape, but each iteration of its other product and service categories is adding to the brand's sense of value. The latest Kantar BrandZ sure thinks this is so, assigning a brand value of $947 billion, up 55% year-on-year. (2022 Kantar BrandZ value - $947b)

Saudi Aramco is the Middle East's representative in the 2022 Top 100 most valuable rankings. In fact, with a $99 billion value tag, the brand was the fastest riser and broke into the Top 20.

Swoosh is supreme - Nike continues to show up in any rankings of the world's most influential brands. Apart from catering to high-performance athlete needs, Nike is one brand that never lets go of its street creds. (2022 brand value - $109b)

EU tech regulators will always keep close tabs on it, but Google is not having much of a bother doing all the things that it does best. And which users, whatever their thoughts be on data privacy, keep wanting Google to provide. (2022 brand value - $819b, going up 79%)

Louis Vuitton lords it over luxury. The super-rich - and all those aspiring to join their ranks - need an accessory, and Louis Vuitton is there to fulfil those needs. (2022 brand value - $124b)

Its founder is keeping a low profile, but Alibaba's grip on its core market is as tight as ever. (2022 brand value - $169b)

The Amazon way dominates how people shop, whether that happens in the commerce space or the pure physical one. More than anything, Amazon influences what the rest of the retailer universe does. (2022 brand value - $705b)

A Chinese corporate behemoth that has a say, a presence in just about each moment spent in the digital/social media space by a Chinese consumer. (2022 brand value - $214b)

Payment ways are changing, cash continues to disappear when it comes to transactions. Plastic continues to have its moments, but Visa has found ways to keep doing what it does best in the digital payments landscape. (2022 brand value - $191b)

The arch may have exited Russia, but McDonald's remains integral to global F&B and wherever consumers want to fill up with burgers and fries. Plus all the other options it keeps adding. (2022 brand value - $196b)