Eudes, a web project manager, has a smartphone that switches automatically from 3G to Wi-Fi as soon as he’s near his office. It also downloads relevant newspaper articles just before he steps into the metro. Perhaps most importantly, Eudes is instantly notified when the coffee machine needs water.
This automated magic is thanks to IFTTT (“if this, then that”), one of the first, and most successful, systems that programs tasks for the general public. The site’s numerous services allow users to automate functions of their professional, private and, sometimes, intimate life.
For the magic to work, you don’t even need to know how to code. “You can feel like you’re fiddling with the internet pipes when, in reality, you don’t even know the basics of coding,” says Basile, a web and media entrepreneur. To automatically save every email attachment in a Dropbox account, all you need to do is click a few buttons.
There are other automated systems like IFTTT. Zapier, for instance, offers “zaps” and Netvibes Dashboard Intelligence provides “potions” — all systems that offer users room to manoeuvre. They create a link between hundreds of services used daily from social networks like Facebook, Twitter and Instagram, and messaging services like Slack and Google Hangout to news monitoring tools like Feedly and Diigo.
With the rise of connected services, traditional companies are eager to adapt to these changes. Whether it’s makers of household appliances like Whirlpool, LG and Samsung or manufacturers of connected cars like BMW and Tesla, all these companies use IFTTT.
French train travel booking service Voyages-SNCF recently became the latest company to join IFTTT. Benoit Bouffart, head of innovation, said Voyages-SNCF wants to offer new features to the public. For instance, the ability to programme the temperature of the passenger’s thermostat at home according to the train’s arrival time so that passengers can arrive at a warm home after their journey. Apple recently introduced an application in its last iPhone update that allows users to sync their connected objects and give them basic instructions.
When the popular Pokemon Go application was released, Eudes found a Twitter account run by a bot that would systematically tweet the locations of rare Pokemon creatures. “I immediately created a ‘recipe’ on IFTTT to get their location by email when one appeared near my home. Unfortunately, I was at work more often than not so I couldn’t catch them,” he says.
Some internet users go as far as having automated functions for their love life. Through systems like IFTTT, an email can automatically be sent to a spouse when leaving work or they can receive a notification when their spouse posts a picture on Instagram.
Basile, the web entrepreneur, says he can imagine some “deviant” applications (without testing them, he insists). “There already are options in my emails that allow me to choose among a series of predefined answers to an invitation. I imagine the same could be done for those who don’t know how to flirt on Tinder. Sort of conversational bots that could suggest pickup lines,” he says.
Programming addicts are getting closer to the dream of having a life entirely managed by computer. “I’m outsourcing part of my brain to these services,” Basile says. “For me, there’s nothing scary about this optimisation. It enables me to remove all nonvalue added tasks and to save time and peace of mind.”
But the slightest malfunction can disturb this peace of mind. In 2014, the connected thermostat Nest was praised for its ability to automatically adjust to the habits of users. But if users changed their habits, say because of a cold, then it’s a nightmare to change the settings.
We don’t know what goes on inside the machine and the programmer doesn’t even remember the kind of data they have given to all these sorts of services but it works.
— Worldcrunch 2017/New York Times News Service