Authorities must come up with an awareness campaign on cleanliness

The relentless war between the callous public and municipality workers goes on. The vigour with which the workers try to clean the surroundings is countered with a sort of vehement vengeance by the public.
While the former are determined to keep the place neat and tidy, the latter are bent upon making it dirty. Come Friday and Saturday, the beach, park and public places are littered with leftovers of picnics — food, bottles and empty packets! What a disgusting scene.
So is the case with public toilets — how can people make it so dirty when they themselves feel so uncomfortable when spending a few minutes in there?
It is high time we give a serious thought to the subject. Prevention is always better than cure. Making our surroundings dirty and then having a clean-up campaign is not a permanent solution. So what is the solution?
I think it is to create awareness about cleanliness, and to promote this concept regularly. Charity begins at home — this also extends to our sense of hygiene.
The reader is a consultant, based in Dubai
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