10 reasons why weird works

Lisa Knight, founder and global creative director of The Brand Foundation, gives us her list

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1. Get your own space. People tend to walk around you instead of through you, especially in a shopping mall. 

2. Two for the price of one. Sprawl out on the back row of the bus; nobody will bother you by asking you to get up. 

3. Pet bets. Cats and dogs are afraid of you, so the chances of you getting your designer jacket ruined by animal hair is virtually zero. 

4. Social media riches. Your friendships are few and far between, so is the cost of socialising. 

5. The family will disown you, so think about what you'll save on all those birthday and Christmas gifts. 

6. You get escorted to the back row of the cinema without even asking to be sat there. How cool is that? 

7. You are offered cash incentives to not enter clubs. I've just bought a new coin bank… 

8. You don't need props to be entertaining. 

9. Upgrades to First Class are easy. 

10. Hair salons come to you for advice.

As told to Hina Navin, Dubai-based freelancer

Do you have a Take 10, tell us… friday@gulfnews.com

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