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Gal Gadot officially cut the ribbon for the reopening of the flagship 10-storey Tiffany & Co. Store in New York. Image Credit: BFA/Neil Rasmus

Tiffany & Co. recently celebrated the official reopening of the brand’s flagship store in New York’s Fifth Avenue with a star-studded event and a ribbon-cutting ceremony by Gal Gadot.

Th location, known as “The Landmark”, is in the heat of Manhattan on the corner of 57th Street and Fifth Avenue, and it has just undergone extensive renovations for the first time since the store opened in 1940 just in time for the reinvigorated post-Covid shopping season with tourists once again returning to the Big Apple in droves.

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The custom artwork and decorations on display throughout the renovated boutique make The Landmark an attraction on its own. Image Credit: BFA/Neil Rasmus

The guest list included notable celebrities such as Nancy Ajram, Daniel Boulud, Zoë Kravitz, Anya Taylor-Joy, Shohei Shigematsu, Ayaka Miyoshi, Camila Queiroz, Amelie Zilber, Lala Rudge, Paola Locatelli, Heart Evangelista, and many more.

For its reopening, The Landmark showcases never-before-seen specially commissioned jewels, as well as nearly 40 artworks across the 10-storey boutique by renowned artists including Damien Hirst, Julian Schnabel, Rashid Johnson, Anna Weyant and Daniel Arsham, making the store just as much of an attraction as its precious contents.

Flores eight and nine, for example, are entirely dedicated museum and exhibition spaces, or you can take to The Blue Box Cafe by New York’s Michelin-starred chef Daniel Boulud and his seasonal daytime menu.