London Fashion Week is showcasing creativity and ingenuity on the catwalks and in presentations this season. From Noon by Noor's homage to iconic fashion figures to Malone Souliers' tribute to mid-century Italian design, each brand offers a unique perspective. Join us as we explore the highlights of this season's London Fashion Week, where artistry, storytelling, and craftsmanship converge to redefine the boundaries of style.


LFW aw24
Image Credit: Noon By Noor

Noon By Noor unveils 'Winter Solstice' at London Fashion Week, drawing inspiration from iconic fashion figures like Isabella Blow and Anna Piaggi. The collection blends eclectic elements with nature-inspired country tweeds and utilitarian regalia, paying homage to visionary women of the industry. Signature lace trims, ruffles, and masculine details adorn impeccably tailored suits and utility wear, while slip dresses and patchwork printed shirt dresses exude a modern, youthful aesthetic. Tailoring takes center stage with lightweight construction and oversized, sensually elegant jackets, offering an effortless yet impactful style statement.


The Autumn Winter 24 collection delves into the fascinating world of Maria Callas's iconic performance in Medea, where myth and reality blur seamlessly. Inspired by Callas's commanding presence and emotive portrayal, the brand explores the thin line between persona and performance, sorcery and seduction. Channeling the pagan resonance of ancient legends, the collection embodies passion, pain, and vengeance with otherworldly allure. Just as Callas mesmerized audiences with her voice, the brand captivates with garments that evoke the power and intensity of her unforgettable performance.


SABIRAH, a conscious demi-couture brand, celebrates empowerment and vintage glamour in Collection 1.7. Inspired by Dominique Devereux from the 1980s TV show Dynasty, founder Deborah Latouche pays homage to the character's strength and style. The palette features peaches, creams, and tobacco hues, complemented by antique jewels and exquisite tailoring. Vintage glamour shines through powdery, pink-feathered hats and lace eyepieces by Piers Atkinson. With a commitment to sustainability, SABIRAH sources luxury end-of-life fabrics from Italy, crafting each piece with precision in London, ensuring exclusivity and elegance for every client.


Malone Souliers' AW24 collection pays homage to mid-century Italian design, inspired by iconic architects like Gio Ponti. The Mona mule embodies contemporary elegance, while the Yuna sandal channels Ponti's balanced wooden frames. Material play is evident in the Cristi mule, blending croc-embossed leather with mesh. Geometric crystals adorn the Jazz slingback, echoing Ponti's designs. The Spencer ballet flat features velvet ribbons inspired by Ponti's creations. Italian craftsmanship shines through, promising enduring elegance for the modern wardrobe. This collection is a haven of outfit elevators.


JW Anderson's Women’s AW24 Collection explores fashion as a profound psychological act, finding beauty in the mundane and celebrating contrasts. Distorted proportions, dowdy fits, and neutral palettes redefine everyday elegance. Knitted dresses, jumpers, and trench coat scraps coexist with housewife flats, symbolizing the duality inherent in dressing. It's not merely a clothing line but an exploration of subtlety and the everyday reimagined. Established by Northern Irish designer Jonathan Anderson in 2008, JW Anderson merges masculinity and femininity, earning a cult following and international acclaim. This collection continues the brand's legacy of thought-provoking silhouettes and cross-pollination between menswear and womenswear elements.