As part of its tribute to the region and the Holy Month of Ramadan, Prada has revealed Parallel Harmonies, a new campaign that celebrates the people of the region and the community. It is the brand’s homage to the Middle East and its most important religious period.
As part of the campaign, mountaineer Raha Moharrak, designer Hessa Al Suwaidi and actor Rakan Bin Abdel Wahid are depicted in simple, profile shots that represent the profound spirit of community. According to the brand, “the three figures embark on parallel journeys, yet all face the same direction and thrive in parallel harmony.”
Shot in a location that melds modernity and tradition through its architecture is a symbolic reference to cross-cultural dialogue between past and present generations.
The collection includes silk dresses and elegant ensembles for women, refined shoes silhouettes, such as the nappa leather sandals that are feminine in their styling and yet feature accents that are bold, such as the sparkling crystal sling-back pumps.
The range of bags, on the other hand, includes “the iconic Prada Galleria and the new Prada Re-Edition 1995, the emblematic Symbole and the versatile Prada System.”
The men’s collection is equally sophisticated and is mostly in nude shades and crafted in linen. These are complemented by loafers and sandals made from Saffiano leather. The look is completed with a collection of work and travel bags.
The special line is available starting now in Prada boutiques across the GCC, as well as online.
