As part of its contributions to protect the seas, the Prada Group announced on the recent World Oceans Day that it has, in partnership with the Intergovernmental Oceanographic Commission of UNESCO, as well as its project office at UNESCO Regional Bureau for Science and Culture in Europe, helped digitise the spaces and contents of the “MuMa” - Milazzo Sea Museum in Italy.
Through the project the brand enabled a diverse range of interactive content for the museum. These include a Virtual Tour, touchscreen totems, a digital guide, multimedia adaptations among others. The idea is to make the content accessible to those with disabilities – both visual and auditory – and thus increase awareness.
Lorenzo Bertelli, Prada Group Head of Corporate Social Responsibility said: “Months ago, just when the health emergency began obliging us to adopt digital solutions to cope with everyday life, with the help of UNESCO we selected a number of projects that could create a new way of interacting with culture and education. In line with our vision, the MuMa proposal intends to rediscover the harmony between man and sea in a constant dialogue between science and art, which today is also digital,”
The origin of the “MuMa” - Milazzo Sea Museum can be traced back to the unfortunate story of a sperm whale, which was fondly dubbed Siso. Siso lost its life in the waters of the Aeolian Islands in 2017, after it became entangled in an illegal fishing net.
Following the recovery of the carcass, which also revealed the extraordinary amounts of plastic waste in its stomach, biologist Carmelo Isgrò reconstructed the skeleton. The reconstructed skeleton is currently in the spotlight at the museum, along with the illegal net that cost Siso its life.
