Dubai-based world-renowned contemporary artist Sacha Jafri, known for creating the largest canvas painting in the world, has teamed up with ultra-luxury marque Rolls-Royce to create six bespoke art pieces with an aim of collection $1 million for charities across three sectors: education, health and sustainability.
The collaboration inspired ‘The Six Elements’ collection of six Rolls-Royce Phantom II cars, with every one embedded with a unique NFT for extra potential to raise funds for good causes. Each car will feature a special Gallery’, which is the crowning piece in a Rolls-Royce interior that runs the entire length of the fascia inside an uninterrupted glass enclosure, hand painted by Jafri to represent one of the five elements: earth, wind, fire, water, and air, with humanity making up the sixth ‘element’.
Rolls-Royce Motor Cars Dubai and Rolls-Royce Motor Cars Abu Dhabi specifically selected Jafri for his unique style and intense use of colour. “Rolls-Royce is a brand of intention, excellence, power, detail and passion – a brand that has been on a similar journey to my own,” says Jafri. “It has set new levels of achievement, with pioneering accolades yet to be surpassed. By embracing empathy, we are able to reconnect the spirit of our world, in connection with our Elements and the souls of not only the individual, but of the very idea of universal consciousness.
“We are embarking on a journey that aims to continuously fulfil those values, keeping our intentions pure and driven, eternally. This commission is indicative of these principles, not only incorporating art for the sake of aesthetic inspiration, but also a nurturing of the soul, an uplifting of the spirit, and the embodiment of a true charitable cause,” Jafri added.
