When it comes to luxury fashion brands immersing themselves in the world of hospitality - it is a partnership one can’t not love. Whilst in the past we saw travelers seeking a more lavish holiday in the hands of luxury houses like Bulgari, Versace, Armani, with hotels feeding one's every wish. Hotels are now taking a side seat, while beach clubs are making its mark ensuring one's summer season is done just right.
The Kurator has picked out our top five current favourite beach clubs that will ensure you're in a haven of fashion, luxury, and holiday paradise.
1) Valentino's Extravaganza at Palazzo Avino on the Enchanting Amalfi Coast
If you find yourself cruising along the Amalfi Coast in the upcoming months, awaiting to indulge in La Dolce Vita, something special awaits you at Marmorata. As you sail near the cliffs, your eyes will be drawn to something vibrant and unmistakable – Valentino red. This summer, Valentino has joined forces with Palazzo Avino, the iconic Ravello hotel housed in a historic 12th-century villa, to create an extraordinary summertime pop-up. Not only will you discover a boutique on the resort grounds filled with the brand's coveted "Escape" 2023 capsule collection, featuring an array of caftans, mini-dresses, and chic beachwear, but the collaboration goes beyond expectations with a complete rejuvenation of the Palazzo's beach club at the nearby Marmorata, aptly named the Clubhouse by the Sea.
2) Dive into the Delightful World of Dior at Shellona, Saint-Tropez
Take a dip into Dior and experience the epitome of summer elegance with Dioriviera, the exclusive summer capsule crafted by the visionary Maria Grazia Chiuri, as it takes centre stage at the vibrant Shellona club in Saint-Tropez this season. Known for its delectable cuisine and laid-back atmosphere, the Shellona beach club undergoes a mesmerizing transformation into a sanctuary adorned with the iconic Dior monogram on deckchairs, sun loungers, cushions, and parasols. If you require a shop after a day of Dior, you can explore the beachside boutique. From swimwear to a Dior Book Tote, you can take the world of luxury and style to new waves until the 20th of September, 2023.
3) Fendi's Exquisite Summer Escape at Puente Romano Beach Resort, Marbella
Marbella's Puente Romano Beach Resort ignites glamour and accompanied by Fendi curates the one-of-kind feel that you desire for your summer. With the Maison’s signature style of red monogram and striped interiors - the holiday feel is achieved in style. Unwind in cabanas and Bali beds as you embrace the essence of Fendi’s elegance. The exclusive pop-up store gives you the choice of must-have pieces from the latest collection, ensuring your dress to impress throughout the summer.
4) Louis Vuitton’s Opulent Escapade at Mandarin Oriental Bodrum
Embark on a journey with a fusion of luxury and enchantment at the prestigious Mandarin Oriental in Bodrum, where this summer, Louis Vuitton invites you to indulge in ever-lasting moments. Prepare to be entranced as the renowned fashion house graces this exquisite destination with its exclusive pop-up store, a sun-kissed haven inspired by the coveted By The Pool collection. Delve into a meticulously curated selection of ready-to-wear pieces, exquisite accessories, and more, all while reveling in breathtaking panoramic bay views that will leave you in awe.
5) Loro Piana's Sanctuary of Elegance at La Réserve à la Plage, Saint-Tropez
Step into a sanctuary of sophistication at Saint-Tropez's La Réserve à la Plage beach club. The Maison's iconic colors and patterns are fully embraced with the beloved suitcase stripe motif, that you will find yourself warming to whilst lounging under personalized parasols and luxurious beach towels. The summer shimmer is activated in all aspects of this beach club experience as Loro Piana showcases its summer resort 2023 collection in a dreamy pop-up store.
