There was a time when Fitbit was at the forefront of fitness trackers.
But Apple, Samsung and Garmin changed that when their smart watches begin to hit the market in 2016. Fitbit suddenly found itself in a much more competitive environment.
But the company that introduced most of the world to the idea of fitness trackers never went away, and a combination of loyal users and a fitness-focused platform has helped the company survive — and survive well.
Now Fitbit is being to take on its smartwatch rivals directly.
The Fitbit Versa is the company’s second watch to enter the market in under a year. Watch as Overclocked unboxes the Versa and gives you our first impressions.