UAE to India remittances surge as digital platforms gain popularity

This year, we see that the remittance flows from the UAE to India are increasing steadily, propelled by both economic stability and an expanding expat community. A discernible shift in consumer behaviour is also evident, as more people prefer digital platforms owing to their speed, ease of use, and real-time tracking features.

Customer-centric promotions play a pivotal role in enhancing engagement and fostering long-term loyalty among remitters at exchange houses like Al Ansari Exchange. By tailoring the reward programmes to meet the evolving needs of our diverse customer base, Al Ansari Exchange creates meaningful value beyond the transaction itself. Our current Summer Promotion offers customers an exciting opportunity to win a brand-new Jetour T1 SUV, travel vouchers worth Dh100,000 and other exciting prizes.

Technology plays a vital role in building customer trust and ensuring secure, transparent financial transactions. At Al Ansari Exchange, we continue to invest in cutting-edge digital solutions — including our user-friendly mobile app, advanced risk monitoring systems, and electronic Know Your Customer (eKYC) protocols — to deliver fast, secure, and seamless remittance experiences.

These advancements have not only simplified the remittance journey but have also played a pivotal role in shaping customer preferences toward digital solutions. The ease of use, reliability, and heightened security offered by our technology-driven platforms have firmly established Al Ansari Exchange as a preferred customer choice in the digital remittance space.

- Ali Al Najjar, Chief Operating Officer, Al Ansari Exchange

Remittance volumes remain strong and steady, reflecting the enduring ties between the two countries. There’s a notable shift toward digital transfers, which have become the preferred method, particularly among younger expatriates who value speed and convenience.

Financial service providers are increasingly introducing promotions like preferential exchange rates, festive discounts, and digital-only rewards to attract and retain customers. These initiatives, which often include mega campaigns with high-end brands, aim to provide added value and enhance the overall customer experience. LuLu Exchange’s strategic partnership with the Argentine Football Association (AFA) further strengthens its global presence and proves the company’s commitment to providing trusted, reliable financial services.

Technology is fundamentally reshaping the remittance landscape by offering enhanced mobile apps, which provide a user-friendly and accessible way to send money. Instant credit to bank accounts has become a standard feature, significantly reducing transfer times. Providers are implementing stronger security features like two-factor authentication and biometric logins to protect transactions and customer data, redefining both speed and convenience.

AI is expected to personalise services by analysing user habits and offering tailored solutions. AI will also play a major role in instant risk detection, enhancing security and preventing fraud. Blockchain technology has the potential to make transfers faster, more secure and transparent by creating a decentralised and secure platform for every transaction.

- Thampi Sudarsanan, Chief Executive Officer, LuLu Exchange