SwissGold Dubai sees 220% surge in sales amid global gold price rally

Dubai: SwissGold Dubai reports a 220 per cent jump in sales in the first half of this year compared to the sales recorded in the corresponding period last year, despite a 26 per cent surge in the price of bullion.

SwissGold has officially launched its exclusive collection of investment-grade gold bars and silver coins in the heart of Dubai’s Gold Souq, offering investors a refined, reliable, and rewarding opportunity as gold prices soar globally.

As gold edges closer to an anticipated $4,000 per ounce by 2026, SwissGold positions itself at the forefront of the region’s gold investment scene, catering to seasoned investors, collectors, and luxury buyers seeking both financial gain and elegance.

"We offer a premium gateway to physical gold ownership transparent, reliable, and beautifully crafted", said Youssef George, CEO of SwissGold. "Our bars combine 99.9 per cent purity with sleek packaging, making them ideal for investment, gifting, or portfolio diversification."

With gold prices peaking at $3,500 per ounce earlier this year, a 30 per cent YTD rally, analysts from J.P. Morgan and the World Gold Council continue to forecast long-term bullish momentum. This backdrop provides fertile ground for Swiss Gold’s value-driven offerings.

Backed by a seasoned team with deep roots in Precious Metals and financial markets, SwissGold GCC delivers a blend of tradition, trust, and innovation. Available in weights from 5g to 100g, each bar is packaged with a bold yet elegant identity, showcasing the brand’s signature gold, black. Each bar comes with an authentic certificate, reinforcing SwissGold’s uncompromising commitment to purity, quality, and prestige.

Besides this, SwissGold’s Islamic pendant bars are a unique fusion of faith, elegance, and investment. Available in three sizes: 5g, 10g, and ½ oz, these wearable gold pieces are beautifully inscribed with the verse 'This is by the grace of my Lord', offering both spiritual significance and 999.9-purity value. Designed for those who seek to carry their beliefs with them, these pendants serve as both meaningful gifts and secure assets.

"We’re more than just a gold provider we’re a lifestyle investment brand, delivering heritage, uncompromising quality, and enduring trust with every transaction", Youssef George added.

SwissGold GCC, the UAE-based precious metals leader, has announced an exceptional 220 percent year-on-year growth in sales for the first half of 2025, setting a new benchmark in the regional bullion industry. As global gold prices rose approximately 26 per cent in the first six months of 2025, driven by geopolitical instability, currency depreciation, and investor demand for safe-haven assets, SwissGold has emerged as one of the most trusted names in certified bullion investment across the Gulf.

SwissGold’s year-to-date growth of 220 per cent significantly outpaces the broader market, demonstrating a deep understanding of consumer behaviour and rapid adaptation to global market trends. With gold prices jumping by more than 26 per cent, the precious metal has reaffirmed its status as a resilient and dependable asset during economic uncertainty. SwissGold’s sales trajectory reflects not just market momentum, but the brand’s credibility, product diversity, and regional expansion strategy.

The company currently supplies its products to a wide network of jewellers, bullion traders, and retail investors across the United Arab Emirates. Beyond its domestic reach, SwissGold exports to Saudi Arabia, Bahrain, Iraq, and Oman, with plans underway to further expand its footprint across the GCC and into new emerging markets.

This cross-border expansion is made possible by the brand’s manufacturing operations in the UAE, where products are refined under world-class security and compliance procedures while maintaining the hallmark of Swiss-grade purity.

While many might assume that surging gold prices would slow down sales, SwissGold has observed two clear behavioural patterns in its customer base. A significant segment of buyers operates on FOMO (fear of missing out) purchasing gold aggressively during price surges with the expectation that rates will rise even higher.

Others follow a more strategic investment pattern, selling gold when prices peak and repurchasing during market corrections to maximise profit margins. SwissGold’s advisory approach supports both segment, ensuring clients are educated and empowered to navigate a volatile market effectively.

The global macroeconomic landscape in 2025 has created ideal conditions for gold’s resurgence. With major currencies facing depreciation and inflationary pressures intensifying across developed and emerging markets, investors have turned once again to gold as a reliable store of value.

The ongoing geopolitical tensions and regional conflicts have only heightened this demand, reaffirming gold’s place as a hedge against instability. This has contributed to the surge in gold prices, which have delivered some of the strongest returns among all asset classes this year.

SwissGold continues to advocate for long-term investment strategies, advising clients to follow a consistent purchasing model regardless of short-term market fluctuations.

By encouraging regular acquisitions over time, a strategy known as ―roll-in averaging‖ the brand helps investors reduce exposure to price volatility while building solid wealth portfolios. In a landscape marked by fluctuating interest rates and volatile equity markets, gold remains one of the most reliable and resilient asset classes for wealth preservation.

Looking forward, SwissGold is set to unveil a new product addition to its portfolio. While details remain under wraps, the company has hinted at an exciting surprise aimed at expanding its appeal to both traditional investors and modern consumers.

This upcoming launch reflects the brand’s continued commitment to innovation and customer satisfaction, ensuring that it stays ahead of trends while meeting evolving client needs.

SwissGold’s rapid rise also comes at a time when the UAE itself is witnessing increased gold-related activity. Dubai, in particular, remains a global hub for gold trade, with robust infrastructure, tax-friendly policies, and a sophisticated retail and wholesale ecosystem.

This environment, combined with Swiss Gold’s impeccable product standards and customer-first approach, provides the ideal platform for exponential growth.