Sugee Group caters to global real estate investors and end users
In conversation with Nishant Deshmukh, Founder & Managing Partner of Sugee Group
With plans to introduce over 10,000 residential and commercial units in the UAE, how do you assess the current market demand, and what key trends are shaping demand?
The UAE real estate market continues to demonstrate strong demand, driven by sustained economic growth, investor-friendly policies, and the country’s appeal as a global business and lifestyle destination. Buyers and investors are increasingly seeking premium, well-designed living spaces that offer a blend of luxury, leisure and convenience.
There is a growing preference for waterfront and resort-style residences, integrated communities with high-end amenities, and flexible investment opportunities with attractive returns. At Sugee Group, our projects are designed to align with these evolving market dynamics, ensuring that we cater to both end users and global investors looking for long-term value.
We are committed to upholding our brand’s legacy by working with world-class partners, employing rigorous quality control measures, and delivering projects on time building more than 15 million square feet here in the UAE.
As an international developer entering a new market, what are some of the key challenges and opportunities you foresee in the UAE real estate sector?
The UAE offers a dynamic and well-regulated real estate environment that presents great opportunities for developers - especially international investments. One of the key opportunities lies in Ras Al Khaimah’s emergence as a premier investment hub, supported by government initiatives, infrastructure development, and a rising demand for high-quality residential and hospitality projects.
However, entering any new market also requires careful navigation of regulatory requirements, adapting to local buyer preferences, and differentiating our offerings in a competitive landscape. At Sugee Group we spent over two years researching and understanding the market really well to build a robust strategy which is rooted in collaboration with local authorities, adherence to best practices in construction and design, and leveraging our global expertise to introduce developments that will bring best-in-class products to the luxury living landscape in the UAE.
We are extremely honoured to receive immense guidance and support from the leadership of the UAE and Al Marjan Island which has propelled our entry into this market.
You have acknowledged the support of Arch. Abdulla Al Abdouli and the leadership of Al Marjan in facilitating Sugee Group’s entry into the UAE. Are there other strategic partnerships or collaborations you are pursuing?
Yes, we can’t emphasise enough of our gratitude to Arch. Abdulla Al Abdouli and his team at Al Marjan Island for their valuable guidance, advice and constant support towards our first project which we will announce in the next two months. It was their passion and commitment which helped us accelerate our entry and expand our 35-year legacy to the UAE. At Sugee Group we believe in building strong partnerships that drive growth and innovation.
In addition to our collaboration with Al Marjan, we have strategic alliances with leading architects, consultants, brokerages and financial institutions to enhance our project execution and market positioning.
Sugee Group has built a strong legacy of delivering high-spec, design-centric developments. How do you ensure that your projects in the UAE meet the evolving expectations of modern homeowners and investors?
This is where we know that our 35-year legacy and global experience of building 4,000 homes will make us stand apart in a competitive and rapidly evolving market like the UAE. At Sugee Group, quality, innovation, and attention to detail define our approach to development. We combine contemporary architecture with thoughtful spatial planning, with quality materials, and premium finishes to create homes that resonate with modern homeowners.
Our projects in Mumbai and Lisbon have stood the testament of time and we want to bring the same to the UAE. We will be developing over 15 Million square feet here in the UAE and commitment is based on thorough research on market needs and customer trends.
Our philosophy, global learning and expertise will be incorporated into our projects here with cutting-edge design, smart home technologies, and resort-style amenities that promise living experience.
