Smart Zone helps make business launches credible and empowering in the UAE

Customer-first approach helps brand set the bar for biz consultancy, says Managing Partner

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2 MIN READ
Mahima Sharma, Managing Partner, Smart Zone
Mahima Sharma, Managing Partner, Smart Zone

What strategies did your team implement to achieve the milestone of registering over 1,200 new SMEs in the first half of 2024, and how do you plan to sustain the momentum?

Our success stems from a customer-first approach combined with a fast, digital-led set-up process. We streamlined internal workflows, used the latest AI-powered tools for efficient customer relationship management, and focused on niche outreach campaigns targeting budding entrepreneurs. Offering clear pricing, real-time support, and tailored packages helped build trust and remove friction from the decision-making process.

To maintain this momentum, we’re expanding our channel partner ecosystem and doubling down on educational content across platforms to empower founders before they even approach us.

What challenges did you encounter in streamlining corporate tax registration and bank account setups, and how did you overcome them?

Navigating evolving compliance standards was a key challenge, especially with the recent shifts in the UAE’s corporate tax regime. We tackled this by onboarding a dedicated in-house tax advisory panel and building direct communication lines with major banking institutions. Our team also developed simplified guides for clients and automated parts of the onboarding process — this helped reduce drop-offs and ensured smoother client journeys. Transparency, speed, and expert-led support made the biggest difference.

How has Smart Zone tailored its services to support sectors like e-commerce, general trading, and real estate?

Each sector has unique regulatory and operational needs. For e-commerce, we introduced packages inclusive of payment gateway integration support and digital banking. General trading clients benefit from our tie-ups with key Free Zones offering wider activity ranges, while real estate businesses appreciate our fast-track licensing and bank partnerships suited for high-ticket transactions. Across all sectors, we ensure that set-up isn’t just about paperwork — it’s about positioning clients for actual business success.

Could you elaborate on how the Dh500,000 investment in 2024 has been used to enhance services for start-ups?

This investment was directed at three key areas: digitisation, training, and client experience. We revamped our website and onboarding systems for a faster, more intuitive journey. Internally, we upskilled our consultants through certified programs to ensure every client conversation adds value. We also introduced perks like free corporate bank accounts and brand identity kits, offering startups real tools — not just paperwork — to get off the ground confidently.

What are Smart Zone’s strategic objectives for 2025, and how do you envision your role in supporting the UAE’s global business ambitions?

In 2025, our focus will be on scalability and strategic collaborations. We’re working to expand Smart Zone’s presence across new emirates and regional markets. Additionally, we aim to support 2,000+ SMEs with not just set-up, but ongoing advisory and funding access. The UAE is a magnet for entrepreneurs — we’re here to be the gateway that makes launching and scaling in this region seamless, credible, and empowering.

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