Rawdah Farm: Championing the Made in UAE vision with poultry excellence

Chiranti Sengupta, Editor

As the UAE continues to invest in national food security and sustainable agriculture, Rawdah Farm, as a leading brand under Emirates National Food Company (ENF), stands as a model of innovation, quality, and commitment to the Made in UAE vision.

In a region that has traditionally relied heavily on food imports, Rawdah’s dedication to local production plays a crucial role in building a resilient and self-reliant food supply chain.

Rawdah Farm is one of the UAE’s most advanced and fully integrated poultry operations. From hatchery to feed mill, broiler farms, and processing facilities, every step of the production cycle is managed in-house.

This vertical integration ensures strict quality control, full traceability, and compliance with the highest food safety and animal welfare standards.

Innovation lies at the core of Rawdah’s success. The farm employs state-of-the-art technology, including automated feeding systems, climate-controlled poultry houses, and modern slaughtering and packaging facilities.

“Smart, eco-friendly packaging further sets Rawdah apart, featuring clear Made in UAE branding that emphasises the local origin of its products and builds consumer trust by offering transparency into the journey from farm to table,” said Jeanette Kristensen, General Manager, Emirates National Food & Al Salwa Farm.

In terms of distribution, Rawdah has established an extensive cold chain and logistics network, ensuring rapid delivery to retail stores, food service outlets, and homes across the Emirates.

Beyond being a poultry supplier, Rawdah Farm is an active contributor to the UAE’s long-term vision of food security. Its operations support local employment, reduce the nation’s reliance on imports, and inspire consumer confidence in homegrown products.

By prioritising innovation, sustainability, and quality, Rawdah Farm has become a symbol of national pride, embodying what Made in UAE means in practice - not just as a label, but as a promise of excellence.

Under the leadership of ENF, Rawdah Farm continues to set new standards for local production and reinforces the belief that the future of food in the UAE is not only secure-but proudly local.