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Prime Healthcare Group empowers people to lead healthy lives. It is among our core values. We support people to focus on their well-being; we want them to stay healthy to realize their dreams. We do this through personalized patient care and advanced, evidence-based medical treatments. We pledge to help society enjoy its full health potential.

The UAE marks its 50th anniversary this year. It is setting benchmarks in its national agenda goals. The emphasis on innovation drives the UAE to be a leading international destination for advanced, world-class healthcare.

Prime Healthcare Group shares the UAE’s vision to create a sustainable future for humanity through innovation. We have taken another stride as part of this mission with the My Prime Rewards Programme launch. The first-of-its-kind resource in the region, this patient incentivisation programme allows patients/customers to earn and redeem points against any service or product across the group.

Signing up for the programme and using it is a seamless process with accessible features and easy usability. It’s a free-for-life resource that enables members to start earning points immediately after enrolling by purchasing any services/products across the Prime Healthcare Group, including hospitals, medical centres, diagnostic centres, and pharmacies.

Commenting on the launch, Dr Jamil Ahmed, Managing Director, Prime Healthcare Group, says, “Innovations in healthcare lead to a journey of transformation for all. They enhance the quality of life. Prime Healthcare Group is committed to exploring the new frontiers of patient wellness through more innovative initiatives so we can build a great new experience for the community.”

Encouraging people to pursue their goals requires intrinsic and extrinsic motivators. Patient motivation, through emotional, psychological, or practical support, has immense benefits. So does a financial reward as a gesture of appreciation of their commitment to health. Both approaches help to unlock potential and help individuals achieve their targets. Together, they encompass the facets of human psychology that lead to a holistic outcome.