LUSSO’s ambition to become a £1 billion luxury homeware brand

LUSSO, the global leading luxury homeware company, has announced that it has exceeded its expected targets by 10% over the last 12 months, exceeding expectations. In their 2025 vision, they announce they look to expand into the UAE with a physical presence, launching their very first showroom.

LUSSO’s impressive portfolio of clients includes some of the most prestigious hotels and developers across the globe, from The Connaught and Claridges in Mayfair, London to The Venetian Resort in Las Vegas. Recognised by Harrods, LVMH, and Tiffany & Co., LUSSO’s reputation for exceptional quality and craftsmanship continues to build momentum internationally.

Their most strategic and ambitious move lies in the Middle East. Since launching a dedicated website to UAE customers in 2023, LUSSO has experienced extraordinary growth, exceeding all expectations and securing a loyal customer base.

The brand has already supplied luxury homeware to high-profile projects, including prestigious developments within Saudi Vision 2030, a government-led initiative to diversify the Saudi economy and enhance infrastructure.

With a five-year strategy to become a £1 billion company, LUSSO is investing heavily in technology, sustainability, and international expansion to solidify its market-leading position.

LUSSO plans to open UAE showroom

In line with its vision, LUSSO will open its first showroom in UAE within the next 12 months, allowing customers to experience the brand’s unmatched craftsmanship firsthand. The Middle East has quickly become a focal point of LUSSO’s global expansion, with its exceptional products gracing luxury properties, five-star resorts, and prestigious developments.

LUSSO is constantly driving innovation, investing in research to enhance product sustainability and refine its supply chain to exceed the highest environmental standards. Additionally, the company is expanding its workforce and upskilling through internal training, networking opportunities, and learning and development programs, ensuring both new and existing employees gain the skills needed to support its rapid growth and maintain its position as the leader in the global homeware market.

Wayne Spriggs, CEO and Founder of LUSSO, commented on the company’s success and vision, saying, “LUSSO has always been about redefining luxury living, and the past 12 months have proven that our ambition knows no limits. From exceeding our growth targets to expanding into new global markets, every milestone brings us closer to our goal of becoming a £1 billion brand. With continued investment in innovation, product design and exceptional talent, we are more confident than ever in our future.”

At the core of LUSSO’s phenomenal growth is its relentless focus on innovation, efficiency, and digital transformation. A partnership with Shopify has enabled the creation of a state-of-the-art e-commerce website set to launch in Q2 2025. This brings LUSSO closer to its ambitious goal of becoming the UK's first online luxury homeware department store. With this launch, LUSSO is set to expand its collections to include lighting, flooring, and furniture, making it a one-stop destination for luxury living.

Founded in 2014 by Spriggs, LUSSO has transformed into a leading name in the luxury interiors market. Over the past year alone, the company has shipped to over 90 countries, demonstrating an extraordinary demand for its signature stone baths, basins, and homeware collections.

As LUSSO continues its journey to become a global leader, its unwavering commitment to excellence in design, innovation, and customer experience remains at the heart of its success.