IFS enhances asset management with Industrial AI and Copperleaf acquisition

Rahul Misra, Senior Vice President and MD, MEA, IFS speaks about the brand’s acquisition of Copperleaf and what it means for servicing asset-intensive industries.

■ With IFS’ recent CAN$1 billion acquisition of Copperleaf helping bolster full asset lifecycle management for asset-intensive industries, how are you leveraging Industrial AI and advanced decision analytics to accelerate customer value in the MEA region?

We are excited about the IFS Copperleaf acquisition, as it is a game-changer for asset-intensive industries across the MEA region. By combining advanced decision analytics with Industrial AI in IFS Cloud, we help customers make smarter, faster asset decisions. It is all about boosting performance, extending asset life, and delivering measurable outcomes aligned with long-term business and sustainability goals.

■ Data is at the core of smart enterprises, how is IFS helping clients in energy, utilities, manufacturing, and infrastructure in the Middle East and Africa to democratise data across their operations for predictive insights and prescriptive maintenance?

At IFS, we believe in putting the power of data in everyone’s hands. For organisations in energy, utilities, manufacturing, and infrastructure across MEA, IFS Cloud, enhanced with IFS Copperleaf, breaks down silos and unlocks predictive insights. The result? Teams work smarter with predictive maintenance and real-time decisions that keep operations efficient and proactive.

■ Sustainability is a key pillar for MENA’s future, how do IFS’ integrated ERP, EAM, and AI capabilities, now enhanced by Copperleaf empower regional businesses to link asset investment decisions directly to ESG outcomes?

Sustainability is central to every decision and that is where IFS Copperleaf makes a difference. Integrated with IFS Cloud’s ERP, EAM, and AI capabilities, it empowers MEA businesses to align asset investments directly with ESG outcomes. From prioritizing green initiatives to tracking impact in real time, it drives smarter, more responsible growth.

■ Industry 4.0 isn’t future talk anymore. How have Industrial AI and composable apps within IFS Cloud transformed real-time operations and service moments for clients in sectors like aerospace, oil & gas, and telecom across the MEA?

Industry 4.0 is happening now. At IFS, we’re helping MEA organisations in aerospace, oil & gas, manufacturing, utilities, construction & engineering and telecom embed agility into their operations with Industrial AI and composable applications.

IFS Copperleaf enables intelligent asset investment decisions, while IFS Cloud delivers real-time visibility, automated workflows, and predictive service capabilities. The result being maintenance becomes proactive, disruptions are minimised, and operations continuously adapt — driving resilience, efficiency, and a clear competitive edge.

■ Leading digital transformation across a highly diverse region requires strong leadership, how do you cultivate a data-driven, sustainability-focused mindset within your teams and partners to deliver consistent, high-impact Moments of Service?

At IFS, we are proud to lead by example, nurturing a data-first, sustainability-driven mindset across our teams and partners. With the insights from IFS Cloud and IFS Copperleaf, we align everyone around shared ESG goals and service excellence. That culture fuels high-impact Moments of Service across the MEA, helping customers confidently lead with the same values through their company.

“At IFS, we’re helping industrial organisations embed agility into their operations with Industrial AI.”