Fragrance, festivity, and heartfelt gifts this Eid Al Adha

The emotion behind perfumes

At the heart of Eid gifting lies the enduring appeal of fragrance. More than just a luxury item, perfume is an emotional keepsake, one that evokes memories, marks moments, and strengthens personal bonds. It’s this depth that makes it one of the most cherished gifts during the holy season.

“Eid is a season of connection, spiritual, familial, and emotional. A scent has the power to evoke memories, mark a moment, and create a lasting emotional impression,” says Imran Fazlani, Founder & Managing Director, Afnan Perfumes. “That’s why perfumes are such cherished gifts during Eid; they’re personal, luxurious, and deeply symbolic.”

Fazlani highlights a growing preference for fragrances that balance tradition with modern sensibilities. “Oud-based compositions remain timeless favourites, especially those blended with soft florals or amber accords. We’re also seeing a growing interest in fresh oriental blends and gourmand notes, scents that feel indulgent yet comforting.”

This emotional resonance is echoed by Faizal CP, Co-founder and Managing Director of V Perfumes, who shares, “Fragrances make for a deeply thoughtful Eid gift.

They carry a sentimental touch, like saying, “I found this and instantly thought of you.” Choosing a scent becomes even more meaningful during Eid, as people seek something fresh and special to mark the occasion.”

This year, he notes, customers are especially drawn to warm, elegant gourmands, floral musks, and sweet amber tones. “Fragrances that smell luxurious and rich are in high demand as people look to express love, appreciation, and connection.”

With the summer season in full swing, preferences are also shifting toward lighter, uplifting scents. Mohammed Mahtabur Rahman, CEO, Al Haramain Perfumes, says, “This year, fresh and vibrant scents are in demand. Our Haramain Amber Oud Aqua Dubai has been a favourite, it’s crisp, refreshing, and ideal for daytime wear during Eid.”

Celebrating with care and thoughtfulness

While perfumes reflect emotional expression, the overall gifting experience during Eid has become more intentional, from the way gifts are selected to how festive gatherings are presented. There’s a strong emphasis on hospitality, presentation, and the joy of creating a memorable moment for loved ones.

“Eid gatherings are evolving, with more emphasis on thoughtful presentation and practical solutions that reflect the spirit of the occasion,” explains Abdul Jebbar PB, Founder & Managing Director of Hotpack Global. “Across homes and communities, there’s a growing awareness of how well-designed serveware, from themed plates and cups to containers, can enhance the overall experience of sharing meals during the festive season.”

He highlights the rising demand for high-quality, functional packaging that supports safe and elegant hosting. “The use of food-grade, tamper-evident, and insulated packaging helps ensure that celebrations remain safe, hygienic, and visually appealing. Understanding these evolving needs helps people honour the true essence of Eid - care, compassion, and community - in every shared experience and thoughtful gesture.”