Araj Hassan: Shaping the future of personalised nutrition

The UAE’s F&B industry is reaching new heights as entrepreneur and health mogul Araj Hassan shines a light on the country’s revolutionary meal planning company, VMeals. If you’re one of those people encapsulated in Dubai’s hustle lifestyle and have no time for healthy meals, Araj has cooked up the perfect solution for you!

Araj Hassan, a visionary entrepreneur and advocate for wellness and fitness, stands out as a leading authority in the meal plan industry.

Araj is one of the UAE’s youngest tech-food and beverage entrepreneurs and a health and wellness industry trailblazer. A 26 year old visionary founder wanting to inspire the youth and having founded VMeals, Nutristein, a restaurant in the fine dine space and other ventures, he possesses a diverse portfolio of experience in amazing fields such as aviation, education, technology, health, and F&B.

His leadership exemplifies adaptability, commitment and resilience in the face of challenges that can drive towards meaningful change that inspire others.

With an ardent passion for health and healthy eating, the young CEO continually empowers individuals by making nutritious meals enjoyable and accessible with VMeals.

Founded during the pandemic in 2020, VMeals delivers thousands of tailored, calorie-conscious meal plans across Dubai, Abu Dhabi, and beyond, daily. Many of the options you can explore include Keto diet to help you stay in ketosis and lose weight, Indian fusion diets that offer authentic cultural vegetarian and non vegetarian meals and many more to fit with varying tastes, preferences and lifestyle goals of diverse global individuals.

Transforming the lives of more than 5,000 people over 5 years, under Araj’s devoted direction, this meal planning and delivery service continues to grow, reflecting his desire to deliver excellence despite many challenges. With plans of pivoting into technology and working on building a SAAS for meal plans, VMeals is on the trail to becoming one of the top meal plan services in the UAE.

VMeals continues to transform how UAE residents approach health and convenience by catering to varied dietary needs. It offers an affordable, high-quality alternative to traditional meal preparation by providing expertly prepared meals for busy professionals, athletes, and others.

Araj’s success results from his sharp entrepreneurial skills and unique leadership style, and have helped him excel in ventures like VMeals. His remarkable ability to adapt to a changing market aligns with the growing demand for healthy and convenient meal options. Ending with advice of promoting resilience and viewing failure as a part of the journey to success, he motivates others to adopt healthier lifestyles while inspiring the youth by sharing his journey.