Ajmal’s scented tradition with fragrance, faith and the festive spirit

For over seven decades, Ajmal Perfumes has shaped the region’s relationship with scent — especially during Ramadan and Eid, when fragrance becomes a celebration of culture, memory, and emotion.

As the holy month draws near, homes begin to transform. There’s a familiar quietude in the air — marked by reflection, devotion, and togetherness. In these moments, the fragrance takes on a deeper meaning. Whether it’s the warm trails of oud smoke rising at sunset or the rich perfume worn for evening gatherings, the scent becomes part of the soul of the season.

Ramadan and Eid have always held a special place in Ajmal’s story. Every year, the brand launches a new fragrance collection ahead of Ramadan — a tradition that reflects both reverence and renewal. In 2022, it was the soulful Song of Oud. In 2023, the fresh and contemporary Coral and Coastal. This year, Ajmal introduces The Untold Stories — a bold new collection created by five international perfumers, each given full creative freedom to explore identity, emotion, and artistry.

Ajmal’s offerings are as diverse as its audience. From the ritualistic elegance of Oud Chips to the depth and longevity of Perfume Oils and the versatility of Spray Perfumes — ranging from traditional oriental compositions to airy, modern French-style blends — the brand caters to both heritage lovers and new-age fragrance seekers.

Classic oriental creations like Shams, Qadeem, and Qasida Dahabia remain beloved during this time. They are often chosen as Eid gifts that convey warmth, sophistication, and cultural pride.

Abdulla Ajmal, CEO Ajmal Group, says, “Our approach to Ramadan and Eid isn’t rooted in routine — it’s driven by relevance. Every year, we raise the bar. We create collectible fragrances, thoughtful gifting experiences, and stories that connect emotionally but never repeat themselves.

The Untold Stories is our boldest yet — crafted by perfumers given full creative license, no filters. That’s the Ajmal way: rooted in Emirati values, shaped by Indian heritage, and expressed through a global lens. Our patrons expect something special — and we make sure it’s not just special, but unforgettable.”