Grilling burgers with the help of the sun

The agency Memac Ogilvy (Dubai) has come up with a new campaign that hits two targets with one shot: creative advertisement & environmental awareness.

Summer in the Middle East is no joke. We can all prove it.

Burger King Kuwait took this real fact to create a solar-powered grilling device that cooks burgers whenever the temperature rises above 122 Fahrenheit.

Every time the heat reaches 50°Celsius or more, Burger King starts grilling Whoppers without the help of electricity, only using the power of the sun.

It’s a tasty friendship between the Whopper sandwich and the bright star.

Part of this campaign is also to remember the positive aspects of solar energy: it produces no pollution, has no environmental effects, and is ecologically acceptable

Client: Burger Global / Burger King Kuwait
BK Kuwait/Deputy Chief Executive Officer – Amin Mohamed
BK Kuwait/Marketing Director – Angelos Arampatzis
BK Kuwait/Marketing Manager – Zeinab Hassan
BK Kuwait/Assistant Marketing Manager – Haneen Sukkariah
BK Global/Global Chief Marketing Officer – Fernando Machado
BK Global/Global Head of Brand Marketing – Marcelo Pascoa
Advertising agency – Memac Ogilvy, Kuwait
Managing Director, Kuwait – Nabil Touma
Chief Executive Officer – Patou Nuytemans
Chief Creative Officers – Paul Shearer, Stephan Voegel
Regional Creative Director – Luiz Vicente Simões
Regional Creative Director – Juliana Paracencio
Creative team – Luiz Vicente Simões, Juliana Paracencio
Copywriters – Luiz Vicente Simões, Karim Sherif, Sajjad Waliya, Salam Alaqel
Art Director – Juliana Paracencio
Creative Director – Mario Daou
Designers – Hyunseo Yoo, Anil Joy
Strategy Planning Director – Bhaskar Bateja
Group Account Director – Marianne Bechara
Account Manager – Nidal Howil
Sr. Account Executive – Eric Sarkis
PR Director – Alba Xhixha
PR Manager – Mimi Alexander
PR Executive – May Allam
Animation Artist – Mijoy Jose, Sajid Kalymurthy
Retouch Artist – Bruno Rodrigo de Miranda
Production Company – Boomtown Production
Executive Producer – Shane Martin
Director – Rory McLaughlin
DOP – Randi Stephan
Editor – Suresh Nair
Post Production Supervisor – Mannu Singh