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R&B Fashion opens its flagship store at Dubai Festival City Mall in Dubai Image Credit: Supplied

R&B Fashion has opened its flagship store at Dubai Festival City Mall in Dubai, showcasing the launch of its new Summer’22 collection along with a special inaugural offer.

Part of the Apparel Group, the vibrant shopping space offers consumers an integrated shopping experience marked by offering the latest in fashion and convenience.

The store is spread over 15,000square feet offering trendy and affordable products for ladies, men and children across fashion apparel, footwear, accessories, toys, bath and body products.

With custom fit outs, eye-catching window display of the new Summer collection, and multiple format digital screens, the combination of technology and visual merchandising lends itself to a shopping experience that’s exciting & easy to navigate.

Arun Pagarani, Chief Executive Officer, R&B Fashion said, “We are excited with the opening of our newest store in Dubai. We would be adding 35 new stores, majorly across KSA, UAE and India, making our total R&B store count to 110 by Q1 of 2023 and over 200 stores by 2025, with the commitment to serve our shopper with best in fashion and also providing work opportunities to the local talent in each of the market that we operate.’’