Golden Bird Jewels expands affordable luxury jewellery featuring moissanite, lab grown diamonds

Golden Bird Jewels, a jewellery brand specialising in moissanite and lab grown diamond jewellery, is expanding its range of affordable luxury pieces as global demand continues to rise for alternative diamond options within the fine jewellery sector.

The company was established in 2016 and holds business primarily by way of its Web-based jewellery platform. It has long served clients around the world, who are searching for handcrafted engagement rings and wedding bands in custom shapes. Its product lines include moissanite which are set in metals such as sterling silver, gold and platinum alongside lab grown diamonds.    

The business also operates from New York’s Diamond District at 30 West 47th Street, Suite 204 - a location widely recognised as one of the world’s most established centres for diamond trading and fine jewellery commerce, connecting the brand with a global network of industry professionals and buyers.  

Located in the alternative diamond sector of the jewellery market, the brand specialises in modern designs that are appropriate for both casual and formal use. Its range of products features solitaire engagement rings, halo settings, oval cut diamond rings, and vintage inspired pieces that are made to order.  

The company’s collections incorporate moissanite and lab-created diamonds and use various precious metals such as sterling silver, gold, and platinum. Each collection streamlines a made-to-order process as customers can customise various elements, like choosing different shapes for the diamonds, types for the metals, and designs according to one’s specifications.

In the last 10 years, lab grown diamonds have transitioned from niche markets to mainstream markets in the global jewellery industry. Developments in lab diamond technology, more accessible pricing, and growing sustainability concerns have fueled rapid growth in the lab diamond market.  

Industry reports that millennial and Gen Z consumers are at the fore of this trend. What we are seeing is an increase in young buyers’ interest in lab grown diamond engagement rings and modern fine jewellery which we note for its visual appeal as well as better price point.

At Golden Bird Jewels we have designed our retail model around cross border e-commerce which puts our jewellery collections at the finger tips of customers in many international markets. Also we have included a customisation element to the business which allows consumers to choose diamond cuts, ring settings and metal which better fits their personal taste. 

Market observers remark that retailers focused on moissanite and lab grown diamond jewellery have become more noticeable in the international fine jewellery industry. As the demand for luxury and other diamond jewellery grows, businesses in this category are contributing to the changing diamond retail industry.