Pigmentation, fine lines, other visible signs of ageing? No7 Future Renew™ is your answer

Dr. Eleanor Bradley, Science Credentialing Manager at No7 Beauty Company, offers insights into the magical range while answering some FAQs on the product range.

Our studies have shown that No7 Future Renew™ can help to even out the skin tone. The niacinamide and vitamin C antioxidant blend that are found across the range (and are at their highest level in the serum) primarily deliver these benefits, as they can help reduce uneven pigmentation in the skin. The SPF 40 in the day cream can also help protect the skin from one of the key environmental drivers of uneven skin tone, UV in sunlight.

You’re never too young to start incorporating products that can tackle current and potential age-related skin concerns. Whether you are 30 or 70 there are skin benefits to using Future Renew™. That’s because rather than natural ageing, many of the signs we think of as being age-related such as uneven pigmentation, lines and wrinkles and dryness are primarily due to damage your skin has accumulated from different environment and lifestyle factors throughout life. And unfortunately, this damage can start to happen invisibly beneath the surface of your skin even as early as your 20’s, leading to potential visible changes you can see on the skin in the years to come. So, any time from your mid 20’s onwards I would say is a good time to start.

Skin hydration is not only essential to healthy and glowing skin but it also plays an important role in smoothing out the skin surface and plumping out fine lines. All the No7 Future Renew products contain hyaluronic acid which binds lots of water to help hydrate and plump out the skin from within, helping make lines less visible.

The main eye benefits of the Future Renew™ Eye Serum are related to reversing visible signs of skin damage such as lines and wrinkles, radiance and dryness rather than targeting dark circles specifically. However, the product can refresh the eye area, with 84 per cent of women in a consumer study saying their eye area looked less tired after using the eye serum. So, it can help with the look of tired and puffy eyes. It can also help to even out the skin tone of the eye area.

The main cause of crow’s feet or wrinkles around the eye area is a loss of skin elasticity (bounce) and a loss of collagen within the skin. This happens because of various environmental and lifestyle factors but long-term sun exposure is the biggest cause. Fortunately, we know from scientific studies at the University of Manchester that the new peptide blend in Future Renew™ can support collagen and elastic ‘springs’ in the skin that give the skin its bounce, helping to smooth out crow’s feet wrinkles as well as other wrinkles across the face.

I think there is a desire for products that can hydrate the skin very effectively, especially given the drying effects of air conditioning in the Gulf region. The whole Future Renew range is designed to be very hydrating, with hyaluronic acid and additional hydrating base ingredients to help with this. Alongside providing hydration, the SPF 40 Day cream can also help protect the skin against incidental sun exposure even in winter months, which is essential in the Gulf region.

Supporting the skin’s protective barrier is essential for overall skin health. Our skin barrier is easily damaged by the environment, lifestyle factors like stress and even things like using harsh cleansers or over-exfoliating. So, supporting your skin barrier and making it more resilient to damage is essential when it comes to your skincare regime. Frequent moisturisation is a must. I would recommend adding a night cream into your routine if you don’t already use one, as this can support skin barrier recovery overnight. The No7 Future Renew™ night cream not only contains nourishing shea butter but also niacinamide, a well-known vitamin that can help the skin barrier to naturally repair itself whilst you sleep. This formulation is incredibly hydrating whilst being lightweight, so great for all skin types.

No7 Future Renew™ is No7’s new range of products that are proven to reverse the visible signs of skin damage. This includes smoothing out lines and wrinkles, evening out the skin tone, making skin feel firmer and hydrating the skin. These broad benefits are driven by the carefully selected blend of ingredients found within the products, including our new super peptide blend Pepticology™ that can help support skin’s natural self-repair process.

Pepticology™ is a world-first peptide blend that was developed following 15 years of research with scientists at the University of Manchester in the UK. It is a unique blend of two peptides that work together to help support skin’s natural self-repair process. This peptide is the real driving force behind the benefits seen with Future Renew, helping reverse those visible signs of skin damage.

The Future Renew™ development has been 15 years in the making. Over the 15 years there has been lots of research and many scientific experiments in the lab to find and then develop our world-first peptide blend. Following this we carried out extensive consumer and clinical testing on the Future Renew products themselves. So far, we have conducted 41 studies on over 4,200 people, with incredible results. In a clinical study on the serum for example, 97% of women in the study showed a reversal in multiple visible signs of skin damage, and in consumer studies, visible benefits to signs of skin damage including lines and wrinkles, skin tone evenness, firmness and dryness were seen in just 4 weeks.

Alongside our world-first peptide blend Pepticology™, the range contains niacinamide to support the skin’s barrier and to help even out the skin tone, hyaluronic acid to hydrate and plump the skin and a vitamin C antioxidant blend to help even out the skin tone and protect the skin from damaging ‘free radicals’ caused by environmental stressors (like pollution and UV). These all work together to provide the holistic benefits you see with Future Renew™.

The No7 Future Renew™ range is available across UAE and Kuwait at Boots stores, ae.boots.com (UAE) and kw.boots.com (Kuwait) from 26th September 2023.