The UAE adds yet another feather to its cap as 102.4 Mirchi launches a one of a kind innovation in commercial radio, a first in the world.
Taking a step ahead and moving with time, 102.4 Mirchi introduces the world’s first AI presenter on a commercial radio station. The radio presenter named AIRAH (Artificial Intelligence Radio Host) is slated for 10am-1pm on a show named Mirchi on AI. The show will be a fun one covering all things technology and social media.
AIRAH is based on voice cloning technology powered by Deepsync Technologies and follows a text-to-speech format. The voice used for cloning is that of the popular RJ Sanchari. AIRAH will be on air and be found on social media on her handle Airahonmirchi on Instagram.
Brij Bhalla, CEO, Dolphin Recording Studio LLC said, “This innovation will be ground-breaking in many ways opening newer horizons in Radio. 102.4 Mirchi’s new radio innovation has ambitious plans to revolutionize the commercial radio space with its latest launch.”
Preeti Phalke, Content Director 102.4 Mirchi said: ‘From recorded to live radio, the industry has seen a 360-degree change in its approach towards entertainment. Radio has always moved with the times.’
