Dubai: The UAE Pavilion at Expo 2020 Dubai has launched a video celebrating the UAE’s diversity, tradition and ambition.
Titled The Land of Dreamers Who Do, the video tells the story of the UAE as a home to its dreamers over the past 50 years and reflects on the life lived while looking forward to the future. Directed by Abu Dhabi-born and United States-based, award-winning film director Ray Haddad, the video shows the roots shared between all those who call the UAE home, featuring a large spectrum of dreamers and achievers who have contributed to the journey of the nation.
“Growing up in the UAE, my dream has always been to authentically show what makes the UAE who ‘she’ truly is: Its people,” he said. “I say ‘she’ because I’ve always seen the UAE as a humble young mother, who’s journey of resilience has led her to become a gatherer of people — no matter where they came from,” he added.
Ancient roots as a crossroads
Centred on the UAE Pavilion theme ‘Land of Dreamers Who Do’, the video tells the story of the UAE; from its ancient roots as a crossroads for people, goods and ideas, to its transformation into a unified nation that is home to people from more than 200 nationalities.
The UAE Pavilion at Expo 2020 focuses on the authentic human stories of the ‘Dreamers Who Do’, a collection of individuals who embody the spirit of the UAE and carry forward the legacy forged by the country’s original dreamer, the late Sheikh Zayed bin Sultan Al Nahyan, the founder of the nation. From industry-leading innovators to creative minds and altruistic members of the community alike, the UAE’s dreamers from the past and present collectively inspire the next generation, motivating tomorrow’s dreamers to continue striving to realise their own ambitions.
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he UAE Pavilion is open to visitors for an immersive, multi-sensory journey daily from 10am to 10pm.
The video is also available on all social media platforms on @uaeatexpo
