Dubai: The new Expo 2020 Dubai logo was unveiled to the public on Sunday by His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai
The new logo, inspired by a golden ring, was projected onto the Burj Khalifa as crowds of people cheered on.
محمد بن راشد، يرافقه حمدان ومكتوم بن محمد، يكشف النقاب عن شعار إكسبو 2020 الجديد #دبي pic.twitter.com/675Wkwr0mW— Dubai Media Office (@DXBMediaOffice) 27 March 2016
A competition to create the official logo for Expo 2020 Dubai was launched last year, attracting more than 19,000 participants.
Thousand come out to see Expo 2020’s new logo
Entrants were expected to create a design that reflects the main theme of the event: Connecting Minds, Creating the Future. All entries were reviewed by a panel of design experts, while the Expo 2020 Dubai Higher Committee created a shortlist of finalists.
Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai, presented awards toTunisian Mohamed Souhaiel Bin Ali, one of the finalists, along with Mouza Al Mansouri, of the UAE, and Valerii Ilnitski, of Moldova.
The new Expo 2020 Dubai logo lights up the Burj Khalifa. Picture: Clint Egbert
“Thank you to our finalists and to everyone who submitted their aspirations and ideas for what Expo 2020 Dubai would represent,” said Reem Ebrahim Al Hashimy, UAE Minister of State for International Cooperation and Director General of Dubai Expo 2020 Bureau.
"What this shows is that this event has the wholehearted support and belief of the people of the United Arab Emirates. It makes us even more aware of how important it is to produce an utterly exceptional Expo."
The competition was part of a campaign aimed at building awareness of Expo 2020 Dubai, which also included an interactive art showcase in the UAE with 21 sculptures designed by international artists.
Expo 2020 Dubai, a six-month exhibition that is expected to attract 25 million visitors, will run from October 2020 to April 2021 at Dubai Trade Centre — Jebel Ali. Dubai won the bid to host the event on November 2013.
