In 2019, the player starred in his debut campaign film for the world exposition, the 60-second video garnering more than 27 million YouTube views, where Messi is seen shooting an Expo-branded football from the event site in Dubai to ‘teammates’ in Barcelona, Kenya, Calcutta and London. Immersed in a lively game of juggling and passing, the diverse cast unites to make the team work, kicking the final baton back to Messi, who playfully misses his own pass to children’s glee.
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