Here are five things you need to know about the new Expo 2020 logo:
1. Design inspiration
The inspiration for the logo came from a golden ring, an artifact found from the archaelogical site of Saroug Al Hadeed. The ring itself is made of pure gold and has small artistic designs around it.
2. Story
The logo is inspired by the ancient civilisation that existed 4,000 years ago in an area extending from Baynounah in Abu Dhabi to Saroug Al Hadeed in Dubai and from Maliha Valley in Sharjah to the mountains of Ras Al Khaimah and Fujairah. The logo, therefore, tells the world that Dubai has ancient roots and will continue being a hub for creativity and connectivity, as was with Dubai's predecessor civilisations.
His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, with Reem Ebrahim Al Hashemi, UAE Minister of State for International Cooperation and Director General of the Dubai Expo 2020 Bureau, at the logo revealing function on Sunday.
3. Process
A competition to create the official logo for Expo 2020 was launched in 2015, attracting over 19,000 participants. The theme for the design was to be the same as the theme for Expo 2020: Connecting Minds, Creating the Future.
4. Competition Finalists
The competition finalists were Mohammad Suhail Bin Ali from Tunisia, Mouza Al Mansouri from the UAE and Valerii IInitski from Moldova, who were felicitated by Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai.
5. Meaning
According to Reem Ebrahim Al Hashemi, UAE Minister of State for International Cooperation and Director General of the Dubai Expo 2020 Bureau, the ring and the circular shape which inspired the logo stand for seamless connnectivity, resilience and strength.
