Ozark is one of the leading contendors at the Emmys this year Image Credit: AP

Streaming giant Netflix handily claimed its seat as television’s critical dynamo by capturing 160 nominations for the 2020 Emmy Awards, setting an industry record and unseating rival HBO.

The Los Gatos, California-based company’s massive haul was led by multiple nominations for its violent crime drama ‘Ozark’, the British royal period piece ‘The Crown’ and the post-World War II show business miniseries ‘Hollywood’.

HBO, long a favourite of the academy, scored 107 nominations, including 26 kudos for its masked-hero drama ‘Watchmen’. The series, loosely based on the seminal graphic novel of the same name, is the most-nominated program of the year, up for awards including limited series.

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HBO had returned to the pole position last year thanks to the final season of ‘Game of Thrones’ and Bill Hader’s dark comedy ‘Barry’. The subscription cable network previously enjoyed a 17-year streak at the top of the Emmy nominations heap that was interrupted by Netflix in 2018.

This year, though, Netflix surged ahead. Its nomination total was 36 per cent greater than the 118 it secured last year. Netflix has been racing to become a dominant player in television viewing, with an all-encompassing programming strategy that spans trashy reality, documentaries and prestige dramas. Its high-volume strategy has led to its dominance in awards nominations.

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Hulu's The Handmaid's Tale scored 10 noms Image Credit: AP

The winners of the major awards will be announced September 20 on ABC, which is owned by Walt Disney Co.

This year’s Emmys come during the intersection of two pivotal moments in the television industry’s history: the COVID-19 pandemic and the so-called streaming wars.

Top noms

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A still from 'The Crown' Image Credit: Netflix

Among Netflix’s top shows, ‘Ozark’ is nominated for 18 awards, including drama series, lead actor (Jason Bateman) and lead actress (Laura Linney). ‘The Crown’ has 13 nominations, including drama series, lead actress (Olivia Colman) and supporting actress (Helena Bonham Carter). ‘Hollywood’, science fiction series ‘Stranger Things’ and dark comedy ‘Dead to Me’ also earned multiple nominations.

Besides ‘Watchmen’, HBO is going into the ceremony with 18 nominations for ‘Succession’, including drama series and lead actors (Brian Cox and Jeremy Strong). The pay cable network also earned multiple nods for ‘Westworld’, ‘Last Week Tonight With John Oliver’ and ‘Insecure’.

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'Watchmen' has scored big for HBO Image Credit: Supplied

Despite any doubts, HBO has continued to produce critically acclaimed programming. ‘Watchmen’, set in an alternate reality in which masked vigilantes are outlawed, earned nominations for lead actress (Regina King), lead actor (Jeremy Irons) and multiple supporting roles. 'Euphoria' star Zendaya surprised with a lead actress nomination for her performance in that prestige drama.

Comcast Corps.’s NBC led the major broadcast networks with a total of 47 nominations for shows, including ‘The Good Place’, ‘This Is Us’ and ‘Saturday Night Live’. ABC was next, with 36 nominations for series including ‘black-ish’.

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Fans are cheering for Zendaya and Hunter Schafer in 'Euphoria' Image Credit: AP

Among the ad-supported cable networks, Walt Disney Co.’s FX Networks led with 33 nods. Its nominated shows included the limited series ‘Mrs. America’, about the movement to ratify the Equal Rights Amendment, and the vampire comedy show ‘What We Do in the Shadows’.

Amazon’s Prime Video also fared well, led by the return of its hit comedy ‘The Marvelous Mrs. Maisel’. Amazon had 30 nominations total, 20 of which went to ‘The Marvelous Mrs. Maisel’.

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The Marvelous Mrs Maisel has walked away with 20 noms Image Credit: AP

Hulu, owned by Walt Disney Co., was next up with 26 nominations, including 10 for ‘The Handmaid’s Tale’ and five for limited series ‘Little Fires Everywhere’.

Disney’s new streaming service, Disney+, had an early success with its ‘Star Wars’ bounty-hunter series ‘The Mandalorian’, which is up for 15 awards, including drama series. Disney+ has 19 total nominations.

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The Morning Show Image Credit: Apple TV+

Apple TV+ scored with its star-studded media drama ‘The Morning Show’, which originally had mixed reviews from critics but has grown on awards voters. Apple TV+ has 18 nominations, including eight for ‘The Morning Show’.

Pop, a cable network owned by ViacomCBS Inc., aired the final season of ‘Schitt’s Creek’, a Canadian comedy series with a devoted following. Pop had 16 nominations, 15 of them for ‘Schitt’s Creek’, about a wealthy family who lose everything and move to a rural town they own.