Stranger Things star Millie Bobby Brown is the new face of Yas Island Abu Dhabi

Dubai: Yas Island Abu Dhabi has a powerful new force joining its universe — global superstar Millie Bobby Brown has officially been unveiled as the destination’s newest Brand Ambassador.

And the timing couldn’t be more perfect: Stranger Things: The Experience has just opened to the public on Yas Island, inviting fans to step straight into the world of Hawkins.

As the beloved Netflix phenomenon prepares to close the curtain on its final season, Millie — forever linked with the character Eleven — embarks on her next big adventure, bringing her fearless energy and unmistakable charm to the region’s leading leisure and entertainment hub.

In a launch film that channels pure Hawkins nostalgia, Millie appears in the Byers’ living room, bathed in the glow of the famous alphabet wall.

She reflects on saying goodbye to Stranger Things… and maybe taking a much-needed holiday. Suddenly, the wall’s fairy lights begin to flicker again, sparking a familiar sense of mystery. Letter by letter, they illuminate a new message: “YAS.” A coincidence? Definitely not.

Liam Findlay, CEO of Miral Destinations, said: “We couldn’t think of a better time to welcome Millie Bobby Brown into the Yas Island family. Millie represents everything Yas Island stands for: imagination, adventure, and pure, unforgettable fun. As the world says goodbye to Eleven, we’re thrilled to say hello to Millie and to a new chapter filled with wonder, excitement, and a little bit of mystery.”

With Stranger Things: The Experience now open on Yas Island Abu Dhabi, fans can dive into one of the most iconic worlds of our time — uncovering the secrets of the Upside Down, facing eerie anomalies, and becoming the heroes of their own story.

The lights are flickering, a new adventure is unfolding, and this time, it’s happening on Yas Island Abu Dhabi. Fans can follow Millie’s journey in upcoming episodes on Yas Island’s official social channels.