We saw last year on Indian TV channels how Deepika Padukone, Madhuri Dixit, and Alia Bhatt appeared in a beauty soap ad campaign, where each of these gorgeous Bollywood ladies posed as fans of the other. This year, it’s happening in Pakistan, with Mahira Khan, Reema, and Maya Ali featuring as “fans of each other.” The ad campaign by Lux repeats the same concept, as the country’s highest paid model and actor, Khan, is shown to receive a letter from Ali where the latter expresses her deep admiration for the Raees star. In the second instalment, Reema features as Khan’s muse, whereas in the final ad, Ali’s “dedication” is appreciated in lofty words by Reema. The three ladies look ravishing in the campaign, directed by Asim Raza.
