Nupur Sanon’s fashion label slammed for overpriced clothes — Echoes backlash faced by Deepika Padukone’s skincare brand

First it was Deepika Padukone’s skincare line that had the internet buzzing: “Rs27,000 (Dh1,150) for a face cream?!” Now, it’s Nupur Sanon’s turn in the hot seat.

The actress, best known as Kriti Sanon’s sister (and occasionally for acting), has launched a clothing line called Label Nobo — and it’s already become a masterclass in how not to price a “basic” maxi dress.

Let’s get one thing straight: there’s nothing wrong with celebrities launching fashion or beauty brands. We love a good hustle. But when the hustle starts looking like a scam in silk, we’ve got questions — and so does the internet.

Screenshots of Label Nobo’s price tags — think Dh470 jumpsuits and Rs36,000 (Dh1,700)suits — are making the rounds online, not because they’re aspirational, but because they’re absurd. One Twitter user asked, “daylight robbery, but make it fashion.”

The bigger problem? These aren’t avant-garde pieces that scream couture. They’re the kind of outfits you’d find on a high-street fashion rack — but with an extra zero at the end. If you’re going to slap a luxury price tag on a dress, at least make sure it doesn’t look like something we wore to brunch last season.

This isn't just about one brand — it's about a growing celebrity trend: slapping your name on a product, inflating the price, and hoping your fanbase won’t blink. But audiences today are smart, vocal, and not afraid to call out the stars' out.

Ironically, Kriti Sanon’s skincare brand Hyphen launched with far less noise — and far more sense. Affordable, well-positioned, and on-brand, it made a smoother entry into the saturated celeb-beauty space.

Maybe Nupur thought premium pricing would signal exclusivity. Instead, it’s signaling disconnect. Because in a world where inflation is real and Gen Z can spot inauthenticity a mile away, pricing a basic cotton kurta at Dh1,700 just screams privilege wrapped in pedestrian material.

The verdict?
Label Nobo might have aimed for luxury, but so far, it’s giving Label No Go vibes.