Bid of $10,755 wins 1937 ‘Snow White’ billboard

A large, colourful billboard from the 1937 release of the animated film Snow White and the Seven Dwarfs has been sold at auction for $10,755 (Dh39,500).

In a statement, Heritage Auctions said it was not identifying the winning bidder. The Dallas-based auction house had said the rare billboard was expected to sell for at least $10,000 on Saturday.

The 6-by-2.7-metre billboard was printed in England to promote the Disney film. It features three scenes, the main one showing a rosy-cheeked Snow White in front of a castle in her classic outfit with bright yellow skirt, surrounded by the dwarfs and other characters from the film.