‘Albert Pinto’ director starts fundraiser for film

Director Soumitra Ranade’s Albert Pinto Ko Gussa Kyun Aata Hai?, starring Nandita Das, Manav Kaul and Saurabh Shukla, will be raising Rs3 million through a crowdfunding campaign on the website Wishberry.

The two-month long crowdfunding campaign for the remake of the cult film started on Monday. The money collected from the campaign will be used to complete the post-production, animation and VFX of the film.

“Most producers want to have creative control over the films that they produce. It is precisely to avoid this situation that I decided to produce the film myself, as this kind of a film would work only with a singular vision.

“Crowdfunding is a very liberating way of financing your films. People who like your film get attached to it on a personal level and support the film without any conditions. That allows the filmmakers to make the film as per their own vision,” Ranade said in a statement.

The film is a joint production between Soumitra Ranade Productions, Templetree Motion Pictures, No Guts No Glory Films, Parashuram Productions and Paperboat Studios Pvt Ltd.

Though the film is a remake of the 1980 cult classic by the same name, Ranade’s take will not be an exact replica of the original. This one will throw light on the modern-day crisis that Indian society is grappling with today.

Shourya Bajpai, creative head, Wishberry, said: “Wishberry provides rigorous consulting on the presentation and marketing of a campaign to make sure it reaches maximum audience, thus maintaining its 70 per cent success rate.”