When consumers sign up for the service, they get ads, content and promotional offers whenever they swipe the screen to unlock their handset. Image Credit: Supplied

Dubai: Virgin Mobile has announced it is offering phone subscribers a chance to cut their monthly bills in half through one of its latest mobile plans.

The newest player in the UAE telecom market said that customers in UAE now have the option to enjoy mobile and data services for as low as Dh149.50 per month and enjoy 10GB and 500 local minutes.

Which is cheaper, Virgin, du or Etisalat?

The offer, however, is available exclusively via the Virgin Mobile App, and users need to sign up for a 12-month subscription and make a one-time payment.

For those who don’t have a budget to pay the full year in advance, the telecom operator has a six-month plan that allows customers to enjoy 30 per cent discount on their bill.

Owned by Emirates Integrated Telecommunications Company, the same firm behind du, Virgin Mobile has recently entered the UAE market and launched competitive offers to rival other players.

Last year, the company announced a SIM card delivery service in a bid to appeal to the young, tech-savvy segment of the market.