Dubai: Travellers making a quick stopover in Dubai International can now explore the emirate without having to step outside the airport.
A new state-of-the-art kiosk, dubbed “MyDubai Experience,” has just been set up in Terminal 3, Concourse A to allow flyers who are just passing through to virtually discover Dubai and inspire them to make a visit in the city.
Dubai International is a major hub for global travel, accommodating 90 million flyers in 2017 alone, making it the world's busiest airport for international travellers.
Dubai, whose top three source markets are India, Saudi Arabia and the United Kingdom, is nearing its 2020 tourism target, with the number of people visiting the emirate in 2017 reaching 15.79 million, up by 6.2 per cent over a year earlier. The newly installed feature is designed to boost these tourist numbers further.
About the installation
Designed to catch the attention of a transient flyer, the kiosk features LED tiles positioned to create five 360-degree rings, each showing photos, videos, social media and user-generated content that has been curated.
"The rings can either work together to produce a single large visual, or operate independently to create a collage depicting a multitude of different Dubai experiences and offerings," a statement reads.
Just below the rings are seven 55-inch curved OLED screens and seven 22-inch touchscreens. With the touchscreens, travellers can now have an immersive virtual travel experience and access information about Dubai, including the city’s attractions, landmarks, activities, experiences, itineraries and maps.
And what’s more, the installation can create a tailor-made two-day itinerary in Dubai based on the passenger’s interests and preferred experiences, making it easier for any potential visitor to plan their stopover.
The project has been launched by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), in collaboration with Dubai Airports and Emirates Airline.