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An artist’s impression of the Kalba waterfront project. Kalba Waterfront is one of three projects focusing on promoting Sharjah’s tourism sector and celebrating the emirate’s heritage. Image Credit: Courtesy: Shurooq

SHARJAH: Over the past nine years, Sharjah Investment and Development Authority (Shurooq) has accrued a portfolio of completed and ongoing projects worth AED 7.6 billion extending across a total area of 11.74 million square metres, the organisation announced on Saturday.

“The policies and vision of [His Highness Dr Shaikh Sultan Bin Mohammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah] have strengthened the investment environment, paving the way for a strong economy and immense future growth. Sharjah’s economic strategy is based on diversification, understanding the basic needs of investors and the desire to improve the style and quality of life for all residents,” said Marwan Bin Jassim Al Sarkal, Shurooq Executive Chairman.

He attributed much of Shurooq’s success to the far-reaching approach it has adopted in planning and management as well as in the continuous development of its human resources as part of ongoing efforts to enhance the emirate’s competitiveness as an ideal place to work, invest and live.

“Shurooq focused on constructive cooperation and integration with various state departments and agencies across the UAE for the benefit of all emirates, inspired by vision of the late Shaikh Zayed Bin Sultan Al Nahyan, the founder of the nation,” he said.

Shurooq’s portfolio includes several large-scale projects including Al Qasba, Al Majaz Waterfront and Al Montazah Amusement and Waterpark, as well as the iconic Al Noor Island, which sits on the shores of Khalid Lagoon, combining nature, entertainment, culture and art. Other destinations include The Flag Island and other Flag Squares across the emirate which are among the most prominent national monuments in the UAE.

Other projects currently under construction include the ‘Heart of Sharjah’, the largest historical preservation and restoration project in the region. Planned over five phases, to be completed by 2025, the Heart of Sharjah is home to a variety of tourist facilities such as Souq Al Shanasiyah and Al Bait Hotel.

Shurooq also boasts the Maraya Art Centre and the 1971-Design Space, the ‘I Love Sharjah’ brand and City Sightseeing Sharjah tour buses. The emirate is also home to major events like Sharjah Food Festival and Sharjah World Music Festival, among many others.

Over the past nine years, Shurooq has bolstered its global commercial and economic ties through overseas business visits and receptions, participation in exhibitions, conferences, forums and international investment and economic events. It also entrenched its position through a continuous presence in many specialised economy and investment events, whether as a participant or an organiser, including the Arabian Travel Market and the Annual Investment Meeting, which are held in Dubai.