Dubai: The Swiss branding and communications agency Leidar has set up base in Dubai. This expands the network’s operations to the Middle East, which also includes offices in Geneva, Brussels, London and Oslo.
“Dubai together with Abu Dhabi forms a dynamic economic axis that sets standards and dictates developments in the entire Middle East,” said Rolf Olsen, founder and CEO of Leidar.
Its clients cover sectors such as energy, shipping, technology, aviation and health care. The regional operations will be headed by George Kotsolios, who had stints with PR firm Golin, Al Futtaim and Mubadala.
“Leidar brings its unique offering around leadership navigation that effectively combines insights and data-driven engagement strategies with proven branding and communications practices,” said Kotsolios. “We help clients respond to surgically targeted audiences with messages that take into consideration individuals’ behavioural traits to trigger defined outcomes and activate target audiences.
“Our methodology helps clients identify issues and trends based on digital data and social media sentiment analysis.”
Meanwhile, the local media and communications industry is waiting for some signs of an upturn after an exceptionally difficult two years. There has been a lot of churn during the period.