UAE shoppers are turning to AI for fashion, food finds: Here's how

Dubai: A growing number of UAE shoppers are using artificial intelligence (AI) to browse, discover, and buy everything from clothes to food, according to a new retail report from global fintech platform Adyen.

The report, based on consumer responses from 28 countries, found that 70% of UAE residents now use AI to support their shopping—a 44% jump compared to 2024. What’s more, 21% of consumers said they had only started using AI to shop in the past year, suggesting the trend is still gaining ground.

For many residents, AI is more than just a buzzword—it’s become a practical shopping companion. About 65% of UAE users say AI inspires them when picking out outfits or planning meals. Roughly 14% said they get their best product ideas through AI, while 66% want the technology to help them discover unique or lesser-known brands.

These insights reflect a growing preference for personalised recommendations and curated experiences—something AI is increasingly delivering in real time through apps, websites, and even chat tools.

While Gen Z and Millennials have always been early adopters of new tech, the biggest growth in AI usage has come from older shoppers. Adyen’s data shows:

Awareness is also high, with 66% of UAE consumers recognising that retailers are using AI to recommend products—a sign that buyers are becoming more comfortable with algorithm-powered suggestions.

Retailers in the UAE are already taking notice. According to the report:

Meanwhile, 17% of retailers said they plan to enhance their physical store experience, offering exclusive in-store benefits to stay competitive. While digital adoption is high, 34% of UAE residents still prefer shopping in physical stores—mainly for the ability to try products or take purchases home immediately.

The UAE’s omnichannel shopping habits are also evolving fast. Over 63% of residents expect to shop across multiple platforms, from mobile apps to social media. In fact, 56% already use social media as a shopping channel, whether for product discovery or direct purchases.

AI is no longer just a futuristic concept—it’s fast becoming a standard part of how people shop in the UAE. Whether it’s getting outfit inspiration, planning a quick meal, or finding niche brands, AI is changing the way residents approach shopping. And with businesses ramping up their investments in tech, shoppers can expect even more personalised experiences in the months ahead.