Dubai: The 25th edition of Gitex Shopper Autumn, the largest and most popular technology retail event in the Middle East, began at the Dubai World Trade Centre in Dubai on Saturday.

Helal Saeed Al Marri, CEO of Dubai World Trade Centre, opened the event. Related story: Deal of the day at Gitex Shopper

Some of the key retailers as well as top brands are spending big on promotions, price discounts and marketing to lure customers to the shopping paradise, with more than Dh3 million worth of prizes up for grabs during the eight-day period.