Middle East Consumer Electronics Show to spotlight smart home innovations

As Chinese electric vehicles make waves in the global market, the country’s consumer electronics and home appliances brands are working towards a similar growth trajectory. Heavy investment in R&D and robust quality control have changed perceptions about Chinese brands in this segment. Today they are known for their technological innovations, smart features and superior performance as much as their competitive pricing. Last year, China exported $112.42 billion (Dh412.9 billion) worth of home appliances. That’s about 4.48 billion units of mostly air conditioners, refrigerators and washing machines, denoting a 14 per cent growth over the previous year.

Although Europe and North America remain the primary export destinations for Chinese consumer electronics and home appliances, the Middle East is rapidly growing into an emerging market with great potential for growth and expansion. In the first quarter of this year, China exported home appliances to the tune of $41.4 billion to the region, along with audio-visual products worth $3.9 billion.

Perfect platform to build new business ties

To further strengthen the presence of Chinese consumer electronics and home appliances brands in the region, the China Chamber of Commerce for Import and Export of Machinery and Electronic Products (CCCME) is organizing its second Middle East Consumer Electronics Show (MECES) in Dubai. Held from November 26-28 at Dubai Festival Arena, MECES is a perfect platform for Chinese brands to network and connect with buyers from across the region.

More than 300 Chinese brands will showcase their latest innovations and technologies under six sections – Smart Home Appliances, Smart Kitchen Appliances, Personal Care Appliances, Audio & Video Equipment, Communication & Interconnection Devices, and Cross-border E-commerce. Leading names such as Huawei, Haier, Hisense, Midea and Gree as well as up-and-coming brands from Guangdong, Zhejiang, Fujian, Jiangsu, Shenzhen, Ningbo, and other Chinese provinces and cities are expected to be a part of this year’s line-up.

Great opportunity for regional buyers

In the changing foreign trade environment, MECES provides regional buyers a great opportunity to establish partnerships with new companies from various Chinese regions. To facilitate these relationships, the event will host one-to-one business matchmaking sessions.

The three-day exhibition will open with a grand ceremony attended by senior officials from the UAE and China as well as representatives of business associations. It will also include keynote addresses from industry experts and conferences on advances in consumer technology and changing consumer preferences. 

MECES is also open to the public so that they can discover China's latest smart home innovations and technologies.

As many as 6,000 buyers and visitors from the UAE, Saudi Arabia, Qatar and other countries in the region registered for last year’s event, with close to 200 participating companies from 33 cities across China. Special events such as Middle East Electronics Industry Development Forum and Exclusive Networking Sessions for Saudi Arabian Buyers enhanced opportunities for business engagement.

This year’s exhibition is expected to surpass the 2024 event in scale and volume. 

Register for the event at Visitor registration - Middle East Consumer Electronics Show