KNOTCH Real Estate opens headquarters in Dubai

KNOTCH Real Estate has officially opened its doors in Sobha Hartland, launching a bold new vision for the industry: a company built by the people, for the people.

Visionary entrepreneur Maria Gallabov has created KNOTCH to be a company where people matter, where their stories are heard, and how they treat each other is just as important as what they build.

“KNOTCH was built by the people, for the people, with the belief that real success comes from purpose, not pressure,” says Gallabov, Founder and Managing Director. “We’re here to shape a culture where every voice matters and every individual grows with intention.”

Gallabov’s leadership has fused aesthetics, culture, and strategy into a new kind of agency. From the company’s brand identity to its workplace experience, her imprint is evident in every detail.

New headquarters

The newly opened KNOTCH headquarters is more than just a workplace, it’s a reflection of the company’s values.

What makes the KNOTCH HQ special is the jazz-lounge corners designed for relaxed conversations and quiet focus, thoughtfully chosen art pieces that reflect the heart and soul of the brand, and flexible work areas that move with the rhythm of real, modern workdays.

This wasn’t just interior design, it was storytelling.

Every corner, shaped with intention, came to life through its creative journey with CADx2 Interior Design Studio.

“We designed a space where people don’t just show up, they feel they belong,” says Gallabov. “Every inch of this office tells a story of intention, creativity, and care.”

Progressive values

Internally, KNOTCH is built on progressive values and a strong belief in mentorship and integrity. The company emphasises growth over grind, education over ego, and ethics over pressure.

“We're not just building a sales team, we're building leaders,” says Hazem Wahab, Sales Director. “Sales at KNOTCH means offering clarity, building trust, and delivering true value.”

To support this, the company offers structured onboarding, continuous learning programmes, and one-on-one mentorship.

In line with its expansion, KNOTCH Real Estate has welcomed two exceptional Sales Managers to its leadership team: Ali Naser and Cedric Michel.

Naser is known for his strategic thinking and people-oriented leadership style. He has been working closely with Wahab to build the sales team from the ground up.

“I’ve seen this company grow from scratch, and being part of that journey is something I carry with pride,” says Naser.

Michel joins the team with a strong background in high-end property sales in Dubai and Luxemburg.

“Great sales come from great culture,” he says. “I believe in empowering agents to think long-term, build deeper client relationships, and represent the brand with pride.”

“Our strength is in our people,” adds Wahab. “With leaders like Ali and Cedric, we’re doubling down on what we believe in—personal guidance, strategic growth, and human connection.”

A brand that speaks through every detail

Ecaterina Procopi, Marketing Director, shares the story behind the KNOTCH visual identity.

“At KNOTCH Real Estate, our brand isn’t just about design, it’s how we speak about our values,” says Procopi. “From the colours we choose to the words we use, every detail matters.

“Every element of our brand was chosen with intention, not to impress, but to express who we are. It’s a visual language of trust, silent power, and purpose.”

Royal Blue is at the heart of the palette. It represents silent power, confidence without noise, leadership without ego.

Platinum was chosen for its symbolism of rarity and integrity.

“From the spaces we design to the way we communicate, every detail reflects our belief that real estate is deeply human.”

This is the essence of the KNOTCH brand: intentional, grounded, and built to last.

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