Vinsmera Group to invest Rs20 billion in jewellery retail and manufacturing expansion in the UAE and India

Vinsmera Group, a global jewellery enterprise promoted by the Kambrath brothers – Dinesh Kambrath, Anil Kambrath, Manoj Kambrath, and Krishnan Kambrath – has announced an investment of ₹2,000 crore (Rs20 billion) over the next two years to establish a premium jewellery retail chain and advanced manufacturing units in the UAE and India. This expansion aligns with Group’s vision to redefine jewellery retail with innovation, sustainability, and world-class craftsmanship.

The first phase of the expansion in the UAE includes two flagship showrooms each in Abu Dhabi and Dubai, and one in Sharjah, alongside development of a state-of-the-art manufacturing unit in Sharjah. The UAE operations will focus on catering to retail and wholesale markets, leveraging the country’s status as a global jewellery hub.

"Vinsmera is set to bring a new era of excellence in jewellery retail and manufacturing, blending heritage with modern innovation. UAE, with its dynamic marketplace and discerning clientele, is a key pillar in our global expansion strategy," says Dinesh Kambrath, Co-Founder of Vinsmera Group.

Malayalam superstar Mohanlal has been roped in as the brand ambassador for Vinsmera, further strengthening the brand’s identity in the Middle East and beyond. The first Vinsmera retail store in India will go on stream in Kozhikode, Kerala, by the end of April, featuring a 10,000-square-foot showroom. It will be followed by the opening of a new showroom on MG Road in Kochi, Kerala.